Unique value proposition is the first impression your customers get about your product. A well crafted one will attract your target audience, make them yearn for more, making your product irresistible, while a poorly selected one will bore even the…
Watch the article instead of reading: Have you ever felt like something isn’t clicking? Like,… Your product SHOULD work, but… just doesn’t? The customer’s problem is real; you know that, people said they need your product. Yet, for some reason,…
It was said more than any other sentence in the last few months: Hiring is hard. I regularly talk to entrepreneurs, CEOs, founders and lately they all complain about how difficult it is to find people for work. How their…
From a very young age, the educational system teaches us to conform to preposterous rules. Do this, don’t try that. Sit straight, get a haircut, don’t pick your nose. Some of these rules are there to help you thrive. But…
It was early August morning. You could feel the warmth of the sun on the skin, yet the air was still pleasantly fresh for that time of year. The room was big, yet modestly furnished. A bizarre writing on the…
This one is a bit of a long one, but there are some important lessons and use cases in the article, so bear with me. How people remember things When I started working as a growth marketer at KOBI –…
The end of 2021 was a weird one for me. Normally, things after December 15th start to slow down a bit. People get into holiday spirits, companies do their yearly reviews, communities organize end-of-year dinners. But this year everyone around…
Price objections Every seller’s worst nightmare. You get the lead, talk to it, bring it hot cocoa, you warm it up. Everything is going along nicely, the two of you are having a great time, the lead is moving through…
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Id volutpat lacus laoreet non. Eu ultrices vitae auctor eu augue ut lectus. In ante metus dictum at tempor commodo ullamcorper…
