Build product-market fit and 🚀
86 questions to determine your P-MF and scale your tech startup.
Customers not responding to your efforts?
Your marketing isn’t working, leads cost you too much money, the conversions aren’t happening, people aren’t responding to you posts, mini products, lead magnets.
You don’t “have” product-market fit.
When building a startup there are so many variables, it’s difficult to get everything right the first time.
Product-market fit requires focus
You can’t attract, convert, and retain customers because you don’t have product-market fit. You are missing something. You are not sure what, but there is something that’s not working.
I’ve spent 8 years helping early stage startups build product-market fit & scale. I have assembled 86 questions that will help you pinpoint the exact problem with your product.
And scale.
Grow your startup from a template
Product-market fit checklist is a template of 86 questions that will help you understand what’s missing, why you are not achieving product-market fit, and what you need to focus on to scale.
Categories Covered
1: Target Audience and Problem Identification
Who are you targeting & what's the problem they care about you are solving?
2. Value Proposition & Differentiation
Can you attract the target audience with a message they care about and will differentiate you from the competition?
3. Product Usage & Engagement
How do your in-product metrics look like? Are users engaging with the product?
4. Customer Feedback & Satisfaction
What kind of feedback are you getting and who is leaving that feedback?
5. Retention & Churn
Are users satisfied with your product or are they churning?
6. Pricing & Revenue
Are you getting the most money out of your product or are you leaving money on the table?
7. Growth & Scalability
Is your model scalable? Are your systems scalable?
8. Market Size & Expansion
How big is the market you are addressing and what are the specific challenges of the market?
9. Competitive Landscape
Can you map your competitors? What are their strengths & weaknesses? Do you stand out from the crowd?
10. Team & Resources
What are the assets you have in the company & can the team deliver?
11. Marketing & Outreach
Does your marketing work and what are the KPIs you should follow?
12. User Onboarding
Does your onboarding work or are people dropping off in the funnel?
13. Technology & Infrastructure
Do you have your systems in place, is your product bug-free?
14. Customer Support & Service
What kind of support do your customers need and can you afford to offer it?
